MRKG 1311 - Principles Of Marketing

Institution:

Eastfield College

Subject:

Business Administration

Description:

This is a WECM Course Number. Introduction to basic marketing functions, identification of consumer and organizational needs, explanation of economic, psychological, sociological, and global issues, and description and analysis of the importance of marketing research. (3 Lec.)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.eastfieldcollege.edu/

Phone Number:

(972) 860-7100

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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