MRKG 2348 - Marketing Research and Strategies

Institution:

Eastfield College

Subject:

Business Administration

Description:

This is a WECM Course Number. Designed to enhance student understanding of the marketing environment and the dynamic interrelationships of the functions of marketing price, channels of distribution, promotion, and product responsibility. Provides a simulated marketing environment for experience in marketing decision-making and provides practical experiences in analyzing market cases for the students. (3 Lec.)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.eastfieldcollege.edu/

Phone Number:

(972) 860-7100

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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