JOUR 2327 - Principles of Advertising The Texas Common Course Number is COMM 2327

Institution:

Eastfield College

Subject:

Description:

Fundamentals of advertising, including advertising appeals, print and broadcast copy writing, and design and selection of media will be covered. Typography as it relates to advertising is stressed. The course will provide students with the concepts they will need to go into the advertising field and into advanced advertising courses. (3 Lec.) Coordinating Board Academic Approval Number 0909035106

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.eastfieldcollege.edu/

Phone Number:

(972) 860-7100

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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