KNES 483 - Sport Marketing and Media

Institution:
University of Maryland-Global Campus
Subject:
Description:
Prerequisite: KNES287. Junior standing. Not open to students who have completed KNES498L prior to the Fall 2001 semester. Industry practices in sport marketing and media. Marketing strategies and consumer behavior in different sport contexts. Critical examination of selected social and economic issues related to the buying and selling of sport.
Credits:
3.00
Credit Hours:
Prerequisites:
Corequisites:
Exclusions:
Level:
Instructional Type:
Lecture
Notes:
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(301) 985-7000
Regional Accreditation:
Middle States Association of Colleges and Schools
Calendar System:
Semester

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