EBK 315 - Adver t ising and Promot ion Management

Institution:

Touro College

Subject:

Description:

Explores advertising, personal selling, sales promotion, sponsorship, direct marketing, ecommerce, and public relations. With three business plans as a foundation, students produce a campaign plan book integrating the concepts explored. Prerequisite: EBK 101. 3 credits.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.touro.edu

Phone Number:

(212) 463-0400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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