EBK 202 - Market ing Research

Institution:

Touro College

Subject:

Description:

Explores the scope, history and ethics of Marketing Research. Particular attention is given to methods of research design, the use of secondary data from marketing decisions, and the distinction between qualitative and quantitative techniques. Students are introduced to techniques of questionnaire design as well as basic statistics for the social sciences. Where appropriate, dedicated software for marketing research, especially SPSS (Statistical Package for Social Sciences) is utilized. Prerequisites: EBK 101 and MAT 261. 3 credits.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.touro.edu

Phone Number:

(212) 463-0400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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