EBK 410 - Business to Business Market ing

Institution:

Touro College

Subject:

Description:

A managerial approach to marketing decision-making in an industrial market. Topics include relationship building, vendor and value analysis, inventory control, sales forecasting, industrial market planning, market auditing, sales-force planning and channel management. Prerequisite: EBK 101. 3 credits.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.touro.edu

Phone Number:

(212) 463-0400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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