EBK 204 - Market ing Management

Institution:

Touro College

Subject:

Description:

This course helps students conceptualize the strategic planning process as it relates to the primary determinants of sales and profits. Students also develop an in-depth understanding of the business and ethical problems marketing managers face in a global marketing environment, and explore various solutions to these problems. Prerequisite: EBK 101. 3 credits.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.touro.edu

Phone Number:

(212) 463-0400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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