MKT 241N - Principles of Marketing

Institution:

Salem State University

Subject:

Description:

An introduction to marketing and marketing management through an examination of the overall marketing system. Attention is given to the marketing mix elements of product, price, promotion, and distribution, as well as the research and organization necessary to implement marketing strategy. Cases and projects are used as models for decision-making in marketing strategy. Three lecture hours per week. Required of Business Administration majors and minors and Marketing minors. Not open to students who have received credits for MKT241.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.salemstate.edu

Phone Number:

(978) 542-6000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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