MKT 347 - Guerrilla Marketing

Institution:

Salem State University

Subject:

Description:

Guerrilla Marketing is a contemporary approach to marketing and promotion. It applies traditional and novel promotional techniques in creative/non-traditional ways that yield extraordinary results, with modest budgets. This course develops guerrilla marketing perspectives and techniques through reading, illustration and cases. The course focuses on the practical application of key concepts, leading to the development of a Guerrilla Marketing Campaign. Prerequisite: MKT241N.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.salemstate.edu

Phone Number:

(978) 542-6000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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