COM 349 - Principles of Public Relations

Institution:

Salem State University

Subject:

Description:

Introduction to the role, processes, and practices of public relations. The course will explore the overall role and techniques of public relations in general and then consider specific cases and such issues as demographics and psychographics. Three lecture hours per week. Required of Communications majors in the Public Relations Concentration and minors in Public Relations. Limited to Communications majors and minors. Prerequisites: COM202, COM205, or permission of Department Chairperson.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.salemstate.edu

Phone Number:

(978) 542-6000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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