COM 412 - Advertising Case Studies

Institution:

Salem State University

Subject:

Description:

This lecture and research course will examine actual advertising cases in print and electronic media. Students will examine the creative process: how it is affected by marketing, media, management and creative considerations as well as legal and ethical issues. Cases will be based on text, video and printed examples and on library and media research. Required of Communications majors in the Advertising Communications concentration, junior or senior year. Limited to Communications majors and minors. Three lecture hours per week. Prerequisite: COM321 or permission of Department Chairperson.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.salemstate.edu

Phone Number:

(978) 542-6000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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