COM 421 - Copywriting For Electronic Media

Institution:

Salem State University

Subject:

Description:

This course, using lectures and workshop experiences, involves students in the research, writing and editing of business-to-business, radio, television, and out of home advertising. Students will produce at least one audio and one video advertisement. Three lecture hours per week plus laboratory work outside of class. Required for Communications majors in the Advertising Communications concentration. Limited to Communications majors and minors. Not open to students who have received credit for COM491. Prerequisite: COM321 or permission of Department Chairperson.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.salemstate.edu

Phone Number:

(978) 542-6000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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