COM 320 - Principles of Advertising

Institution:

Salem State University

Subject:

Description:

This course will examine both the management and creative processes of communication techniques and issues in advertising. Discussed will be social, economic and ethical aspects of advertising; the creative processes of copywriting, of art and print design, and of broadcast advertising; and specialized applications in business, education, and politics. Three lecture hours per week. Limited to Communications majors and minors. Prerequisites: COM202, COM205.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.salemstate.edu

Phone Number:

(978) 542-6000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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