BUS 360 - Advertising and Promotion

Institution:

Mount Mary College

Subject:

Description:

Presents comprehensive overview of advertising theory and practice, including ethical analysis and interpretation of social responsibility issues in advertising. Student teams prepare a major advertising plan, including advertising objectives, media plan, creative elements, and pre-testing research. Prerequisite: BUS 331.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mtmary.edu/

Phone Number:

(414) 258-4810

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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