MM 401 - Promotional Strategy

Institution:

Missouri Southern State University

Subject:

Description:

Description of fundamental advertising and promotional principles and their application in mass marketing. Analysis of advertising media, the preparation of advertising, and formulation of campaigns. Prerequisite: MM 300.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mssu.edu

Phone Number:

(417) 625-9300

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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