MM 405 - Internet Marketing

Institution:

Missouri Southern State University

Subject:

Description:

Addresses the new technological environment that marketers are facing by introducing strategic considerations related to technology and technology implementation. Explores the basics of marketing exchange utilizing the information highway, multimedia techniques, database marketing, and interactive telecommunications; also gives students hands-on experience with relevant software. Prerequisites: MM 300 and MM 237 (or equivalent).

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mssu.edu

Phone Number:

(417) 625-9300

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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