MM 436 - Services Marketing

Institution:

Missouri Southern State University

Subject:

Description:

The course focuses on the knowledge needed to implement quality service and service strategies for competitive advantage within the service sector. Service quality and recovery, the linking of measurement to performance, service mapping, and cross functional treatment of issues are covered in this course. Prerequisite: MM 300.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mssu.edu

Phone Number:

(417) 625-9300

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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