MKTG 301 - @Principles Of Marketing

Institution:

SUNY College at Potsdam

Subject:

Description:

MKTG 301 -- @Principles of Marketing (3) This course focuses on theories and strategies that marketing managers use to create competitive advantage for the organization. The marketing process of planning and implementing the conception, pricing, promotion, and distribution of ideas, goods and services will be emphasized. The course includes the creation of a group-oriented marketing plan term project. Fall and Spring. Gen Ed: SI credit.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.potsdam.edu

Phone Number:

(315) 267-2000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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