WR 350 - Persuasion in The Information Age

Institution:

Marylhurst University

Subject:

Description:

The world has never been more saturated with messages competing for attention and response. This course investigates the persuasion process, the values underlying persuasive campaigns, the motives to which persuaders appeal, and contemporary ethical standards. Through the analysis of real-world persuasive campaigns in advertising, politics, change-agentry, and news media, the course helps participants understand how they can respond effectively to influence. Meets LAC outcome: HCD2. A Rhetorical Studies course. 3 crs.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.marylhurst.edu

Phone Number:

(503) 636-8141

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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