CPR 428 - Strategic Communications: Contemporary Case Studies And Analysis

Institution:

Marylhurst University

Subject:

Description:

How do skilled communications professionals deal with their organizations' everyday and not-so-everyday communication problems In this course, students learn practical solutions to communications challenges from the practitioners who experience them. Participants analyze actual case studies in areas such as media relations, crisis management, research for planning and profitability, events planning, electronic media opportunities, issues advocacy/management, and fund raising/ development. Prerequisites: CPR 301 & CPR 412, or equivalent experience with instructor consent; degree or certificate program admission required. 3 crs.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.marylhurst.edu

Phone Number:

(503) 636-8141

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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