CPR 412 - Public Relations Principles: Essentials of Strategic Communications

Institution:

Marylhurst University

Subject:

Description:

This course introduces the purposes and practices of public relations and its importance and function in the community. Topics covered include career paths of public communications professionals, the public relations process, an overview of the media, public relations history and emerging issues in strategic communications. Prerequisite: junior standing or advisor consent. Required for Public Relations Certificate students. 4 crs.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.marylhurst.edu

Phone Number:

(503) 636-8141

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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