CPR 433 - Advertising And Promotion

Institution:

Marylhurst University

Subject:

Description:

This course is a streetwise look at advertising and marketing. Want to know the merits of buying radio over TV, newspapers over magazines, Internet over print media, telemarketing over direct mail This course will address these and other topics including product analysis, creative strategies, agency operations and marketing, ethics in advertising, developing a marketing plan, the realities of research, and the importance of internal as well as external marketing. 3 crs.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.marylhurst.edu

Phone Number:

(503) 636-8141

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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