CPR 430 - Integrated Marketing Communications

Institution:

Marylhurst University

Subject:

Description:

This course explores the integration of various marketing communication disciplines as they relate to developing a comprehensive 'Marcom' program. A brand-centric view of themarketing communications process leads to a methodology for considering which communication resources to deploy and in what sequence. Topics include branding essentials, market and audience segmentation, buyer behavior, marketing mix, relationship marketing, persuasion, branding, research and metrics, and creative tactics for corporate, government and non-profit organizations. Prerequisite: CPR 412 recommended. 3 crs.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.marylhurst.edu

Phone Number:

(503) 636-8141

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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