CCM 350 - Persuasion, Power, And Social Influence

Institution:

Marylhurst University

Subject:

Description:

This course investigates the persuasion process, the values underlying persuasive campaigns, the motives to which persuaders appeal, and contemporary ethical standards. Through the examination of real-world persuasive campaigns in advertising, politics, social movements, and news media, the course helps participants understand how they can respond effectively to influence. Meets LAC outcome: HCD2. 3 crs.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.marylhurst.edu

Phone Number:

(503) 636-8141

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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