CPR 424 - Writing And Production For Strategic Communications

Institution:

Marylhurst University

Subject:

Description:

The successful public relations practitioner must write persuasively for a wide array of communication tools: newsletters, brochure copy, speechwriting, Web content, advertising copy, annual reports, backgrounders, and news releases. This course prepares participants to write in a range of professional marketing formats, culminating in a communications toolkit of coordinated writing projects. Prerequisites: CPR 301 & CPR 412, or equivalent experience with instructor consent; degree or certificate program admission required. 4 crs.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.marylhurst.edu

Phone Number:

(503) 636-8141

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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