MKT 402 - Marketing Beyond Borders

Institution:

Marylhurst University

Subject:

Description:

This course provides students with an overview of international marketing. Topics will include the global business environment, business customs and practices, political environments, legal issues, and the fundamentals of importing and exporting goods and services. Students will discuss what a company needs to do to develop a product, price, place, and promotion strategy for competing in international markets. Prerequisite: MKT 300. 1 cr.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.marylhurst.edu

Phone Number:

(503) 636-8141

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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