MKT 431 - Marketing Research And Strategy

Institution:

Marylhurst University

Subject:

Description:

This course delves into the concepts of marketing research and strategy from the perspective of a strategic marketing manager. Students will look at the role that market analysis, positioning, brands, pricing, distribution, advertising, promotion, public relations, sales, and international marketing play in a successful marketing strategy. Prerequisite: MKT 300 or permission. 3 crs.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.marylhurst.edu

Phone Number:

(503) 636-8141

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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