MKT 3152N - Direct Marketing & Internet-Based Strategies

Institution:

Dowling College (Closed)

Subject:

Description:

3 credits The purpose of this course is to provide students with an under standing of the diverse types of direct marketing, including internetbased strategies, Students will learn that direct marketing produces immediate, measurable and traceable responses because it is one of the most results-oriented forms of effective marketing strategies. Topics discussed include: direct mail, direct response print, direct response television (DRTV), radio, catalog marketing, and various forms of internetbased direct mar keting and advertising. Prerequisites: MKT 1033N, MKT 2034N, CIS 1200N, and VIS 1022N or VIS 1064N; or permission of instructor. Offered: 2008 - 2010.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.DOWLING.EDU

Phone Number:

(631) 244-3000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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