MKT 4150N - Capstone:The Marketing Manager in a Global Economy

Institution:

Dowling College (Closed)

Subject:

Description:

3 credits This capstone course focuses on major types of decisions facing the marketing executive when he/she is attempting to match the objectives and resources of the organization with the opportunities found in the global marketplace. Students will apply an analytical approach to deci sion making which includes integration of the basic concepts of marketing, economics, and mathematics. Emphasis is on how to succeed in the mar ketplace within a growing service economy. Prerequisites: MTH 1006A, ECN 1001A and MKT 3144N or permission of instructor. Offered: 2008 - 2010.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.DOWLING.EDU

Phone Number:

(631) 244-3000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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