MKT 3144N - Customer Relationship Management

Institution:

Dowling College (Closed)

Subject:

Description:

3 credits The primary purpose of this course is to examine the theoretical con cepts of "Customer Relationship Management" (CRM). Students willlearn how technology has an impact on the relationships that a company has with its customers and how the analysis of related data can be used to achieve competitive advantage. Topics discussed include: components of a CRM infrastructure; information technology systems; analysis of cus tomer data; knowledge management; business process redesign; and change management strategies associated with globalization. Prerequisites: MKT 1033N, MGT 1011N, and CIS 1200N or permission of instructor. Offered: 2008 - 2010.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.DOWLING.EDU

Phone Number:

(631) 244-3000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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