MKT 2142N - Integrated Marketing & Public Relations

Institution:

Dowling College (Closed)

Subject:

Description:

3 credits This course focuses on how public relations strategies relate to mar keting decision-making processes. Topics discussed include: examination of the principles of public relations and media forms that are used to influ ence special segments of the marketplace including news media, analysis of online, web-based marketing communication practices, and investiga tion of the differences between electronic media and traditional media. Students will learn how public relations strategies serve as a critical com munication tool when developing implementation plans or dealing with crisis management situations. Prerequisites: MKT 1033N and MED 1001A or permission of instructor. Offered: 2008 - 2010.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.DOWLING.EDU

Phone Number:

(631) 244-3000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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