MKT 3151N - Services Marketing in a Global Environment

Institution:

Dowling College (Closed)

Subject:

Description:

3 credits The primary purpose of this course is to provide students with an opportunity to learn how to examine the distinctive theoretical and prac tical concepts of services marketing. Topics discussed include: analyzing services marketing; improving service quality and productivity; positioning a service in the global marketplace; using technology to enhance decision-making processes; and, managing the customer service function. Students will develop their knowledge, abilities and dispositions associated with the effective implementation of service marketing strategies. Prerequisites: MKT 1033N and MGT 1001N or permission of instructor. Offered: 2008 - 2010.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.DOWLING.EDU

Phone Number:

(631) 244-3000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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