MKT 2125N - The Analysis of Consumer Behavior

Institution:

Dowling College (Closed)

Subject:

Description:

3 credits This course examines the marketing behavior that consumers display in searching for, purchasing, using, evaluating, and disposing of products, services, and ideas which they expect will satisfy their needs. Emphasis is on the analysis of behavior of consumers before, during, and after the pur chase. Students will develop their knowledge, abilities and dispositions associated with understanding how to apply the marketing concepts of consumer behavior to solve business problems. Prerequisites: MKT 1033N and PSY 1001A or permission of instructor. Offered: 2008 - 2010.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.DOWLING.EDU

Phone Number:

(631) 244-3000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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