MKT 2048N - Introduction to Marketing Ethics

Institution:

Dowling College (Closed)

Subject:

Description:

3 credits This introductory course provides students with an opportunity to learn about marketing ethics with respect to marketing policies, practices, and strategies. Emphasis is on how to apply marketing ethics which con sists of principles and standards that guide appropriate decisionmaking strategies while performing marketing functions. Prerequisites: MKT 1033N, MGT 1011N, and PHL 1042C or permission of instructor. Offered: 2008 - 2010.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.DOWLING.EDU

Phone Number:

(631) 244-3000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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