BUS 452 - Marketing Research

Institution:

Doane University

Subject:

Description:

An examination of the methods and principles of investigation and analysis used by manufacturers and middlemen in solving problems of marketing policies, product markets, channels, sales effort, and advertising. Includes planning investigations; gathering, organizing, and interpreting data; and presentation of findings. Prerequisite: BUS 215 and 251 or permission.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.doane.edu

Phone Number:

(402) 826-2161

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

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