MKTG 315 - Services Marketing

Institution:

California State University-San Marcos

Subject:

Description:

An overview of service quality with marketing frameworks and strategies used by manufacturing and service firms to compete effectively through service. Includes: gap analysis of service quality, services marketing triangle, marketing mix for services, service blueprinting, consumer behavior, service encounter analysis, services research methods and demand management. May not be taken for credit by students who have received credit for SSM 305. Enrollment restricted to students who have completed all lower-division pre-business core (major status in Business Administration - i.e. attained business status). Prerequisite: MKTG 302 or 305.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csusm.edu

Phone Number:

(760) 750-4000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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