MKTG 448 - Global and Cross Cultural Marketing

Institution:

California State University-San Marcos

Subject:

Description:

Successful firms realize that exchange of goods and services occurs within a global context. The global context includes the domestic market and is not limited simply to "doing business overseas." Acquaintsstudents with the challenges, constraints, and opportunities presented by the global environment. Emphasis will be placed on the types of marketing strategies that can be used to exploit opportunities and overcome challenges in the global marketplace. Focuses not simply on how to successfully enter markets overseas, but on how strategies in the domestic market can be integrated into a firm's overall global marketing strategy. May not be taken for credit by students who have received credit for SSM 448. Enrollment restricted to students who have completed all lowerdivision pre-business core (major status in Business Administration - i.e. attained business status). Prerequisites: BUS 302, and either MKTG 302 or MKTG 305 or SSM 305.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csusm.edu

Phone Number:

(760) 750-4000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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