MKTG 305 - Principles of Marketing

Institution:

California State University-San Marcos

Subject:

Description:

Foundation course providing an overview of the role and process of marketing as a system of exchanges within society, the economy, and business organizations. Includes strategic planning, market segmentation, environmental scanning, marketing strategies, marketing mix elements, consumer and business buying behaviors and marketing research. May not be taken for credit by students who have received credit for MKTG 302 or SSM 305. Enrollment restricted to students who have completed all lower-division pre-business core (major status in Business Administration - i.e. attained business status).

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csusm.edu

Phone Number:

(760) 750-4000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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