MG 4763 - Marketing Research

Institution:

Langston University

Subject:

Description:

Identifies research tools essential to decision-making in the global marketing environment. Assesses the activities involved in designing, conducting, and evaluating market research studies. Emphasizes problem definition, questionnaire design, and report preparation from the user's point of view. The student is expected to produce a market research study as the capstone activity for this course. Prerequisites: MG 3763, FN 3303

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lunet.edu

Phone Number:

(405) 466-3428

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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