MG 4773 - International Marketing

Institution:

Langston University

Subject:

Description:

Establishes the strategic approach to marketing products and services across national borders. Topics include modifying elements of the domestic marketing program to satisfy foreign market needs, recognizing unique foreign market structures and contending with different forms of competition. Discusses the influence of political, legal, cultural factors on the success of overseas marketing problems. Prerequisite: MG 3763.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lunet.edu

Phone Number:

(405) 466-3428

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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