MG 3773 - Marketing Management

Institution:

Langston University

Subject:

Description:

Identifies customer needs that represent profitable opportunities. Presents framework for analyzing recurrent problems in marketing management, using case studies to illustrate marketing principles, strategies, and practices. "Thinking as a marketer" is applied to products and services in consumer and business markets. Course content evaluates the product/market interface in terms relevant to profit-making and not-for-profit organizations, domestic and foreign companies, small and large firms, and low-tech and high-tech industries. Prerequisite: MG 3763. SCHOOL OF BUSINESS / 145

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lunet.edu

Phone Number:

(405) 466-3428

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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