MG 3763 - Principles of Marketing

Institution:

Langston University

Subject:

Description:

Establishes the framework for marketing decisions in business and nonprofit organizations from the perspectives of buyers and sellers. Analyzes customer needs, market structures, channels of trade, demand analysis, product positioning, and product pricing. Studies decision tools used by marketers to grasp the dimensions and complexity of market opportunities. Prerequisite: Junior standing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lunet.edu

Phone Number:

(405) 466-3428

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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