BUSN 423 - Consumer Behavior

Institution:
Mayville State University
Subject:
Description:
This course provides the student with a usable, managerial understanding of consumer behavior. Emphasis will be placed on studying the complexity and uncertainty of consumer behavior and its impact for marketing products and services. The course will also study the external and internal influences that appear to shape the behavior of the consumer, as well as the decision-making process. Pre-requisites: BADM 301, CIS 112, CIS 118, PSYC 111 or SOC 110. Fall.
Credits:
3.00
Credit Hours:
Prerequisites:
Corequisites:
Exclusions:
Level:
Instructional Type:
Lecture
Notes:
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(701) 788-2301
Regional Accreditation:
North Central Association of Colleges and Schools
Calendar System:
Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.

Detail Course Description Information on CollegeTransfer.Net

Copyright 2006 - 2025 AcademyOne, Inc.