BADM 301 - Principles of Marketing

Institution:

Mayville State University

Subject:

Description:

This course provides an introduction to the varied concepts that form the broad field of marketing. The primary goal of this course is to help students become intelligent consumers of marketing concepts, marketing applications, and marketing terminology. The focus of the class will begin with a foundation of basic introductory material, terminology, history, and an environmental and ethics analysis. The remainder of the class will focus on developing an in-depth understanding of the marketing mix: product, distribution, promotion, and price. Pre-requisites: CIS 112, CIS 114 and CIS 118. Fall, Spring.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mayvillestate.edu/default.aspx

Phone Number:

(701) 788-2301

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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