CLD 477 - Public Relations: Theories And Applications

Institution:

Alverno College

Subject:

Description:

Prereq. MGT 300 or PCM 300 - The student explores the internal and external impact of problem situations, and designs communications that provide information intended to clarify or influence. She produces communications using oral, written, graphic, and electronic media, analyzing which format most effectively meets the public relations requirements of the situation. Building familiarity with news media and specific intended audiences, she directs her communications to achieve maximum effect.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.alverno.edu

Phone Number:

(414) 382-6000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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