MGT 300 - Marketing Principles And Management

Institution:

Alverno College

Subject:

Description:

Prereq. MGT 100 and MGT 210, or CMT 101; Integrated Communication Level 3; for IMD majors: A 134 and one Integrated Communication Level 3 - This course introduces a student to how organizations develop products and services to meet the needs and wants of customers. The student works in a simulated new product development team for a major company. She and her teammates invent a new product and present a comprehensive marketing plan via a written report and an oral presentation to the organization's simulated board of directors at the end of the semester. The team identifies and addresses problems ranging from product design to pricing to distribution to marketing communications and considers the product's impact in both domestic and global markets.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.alverno.edu

Phone Number:

(414) 382-6000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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