MIB 364 - Global Marketing

Institution:

Alverno College

Subject:

Description:

Prereq. MGT 300 - This course prepares the student to apply marketing theory using global frameworks and strategic marketing planning in major world commerce markets. She analyzes global markets, external environmental factors, competitors, and organizations, understanding and taking into account values inherent when operating within varying cultures. Trade areas examined may include the European Union, MERCOSUR, NAFTA, FTAA, and Asian markets. The student is introduced to exporting, importing, and sourcing models, and studies and understands the difference in applying global market- entry strategies, including licensing, investment, and strategic alliances. Global implications of product, pricing, placement, and promotion elements are studied and applied through individual case analysis. She works in teams to develop an in-depth analysis for potential corporate product or service expansion into two global markets, focusing on cultural differences in consumers, external environmental variables, and markets.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.alverno.edu

Phone Number:

(414) 382-6000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.