MKT 361 - Customer Relationship Management

Institution:

Alverno College

Subject:

Description:

Prereq. MGT 300 - This course presents theory and experiences within the realm of customer relationship management, from a business-to-business framework, including consumer behavior, entrepreneurship, customer relationship management, and sales. It includes exposure to technology solutions in these areas.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.alverno.edu

Phone Number:

(414) 382-6000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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