MKT 362 - Integrated Marketing Communications

Institution:

Alverno College

Subject:

Description:

Prereq. MGT 300; for IMD majors, A 134 - This course integrates and applies elements of the global promotional marketing mix, including advertising, public relations, sales, sales promotion, direct marketing, and Internet and electronic business elements, focusing on future trends in the development and delivery of these elements through technology. It also studies these elements in relation to nonprofit and service organizations.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.alverno.edu

Phone Number:

(414) 382-6000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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